National Tobacco Campaign
The National Tobacco Campaign aims to reduce smoking rates in Australia. It is part of our National Tobacco Strategy.
What is the National Tobacco Campaign?
The National Tobacco Campaign is one of Health's longest running public health campaigns. It launched in June 1997 and aims to reduce smoking rates in Australia. Within 5 years adult smoking had reduced by 3.7%.
Why is the National Tobacco Campaign important?
- is the leading cause of preventable death and disability in Australia
- killed an estimated 19,000 Australians in 2011
- leads to health, social, financial and economic costs in the community
Smoking while pregnant increases both the risk of complications during pregnancy and harm to the baby. And passive smoking — breathing in second-hand smoke — exposes non-smokers to serious health risks.
Helping people to quit smoking, or — even better — to never start, means:
- better health for Australians
- reduced financial cost to our health system
What are the goals of the National Tobacco Campaign?
The campaign aims to:
- discourage people from smoking
- help people to stop smoking
- have strong tobacco control policies
- change community attitudes towards smoking
How will these goals be met?
The campaign targets audiences in different ways, such as:
- TV ads
- social media materials
- digital apps
- resources in different languages
- partnerships with mental health organisations
- DVDs and resource kits for prisons
- programs for Aboriginal and Torres Strait Islander peoples and pregnant women
What are we currently doing?
Don't make smokes your story — an anti-smoking campaign focusing on Aboriginal and Torres Strait Islander people. It features an Aboriginal man (Ted) talking about his experiences of smoking and the benefits of quitting.
Quit for You, Quit for Two — a media campaign and smartphone app aimed at supporting pregnant women to quit smoking.
Tackling Indigenous Smoking — a targeted program to reduce smoking among Aboriginal and Torres Strait Islander people.
Information about the history of the National Tobacco Campaign is available from the National Library of Australia's government web archive.
Who is involved?
We work with other organisations including:
- SANE Australia — to create resources that help people with mental illness quit smoking
- the World Health Organization Framework Convention on Tobacco
Who can I contact to find out more?
National Tobacco Campaign contact
Contact the National Tobacco Campaign for information about current smoking and tobacco campaigns and resources.