Cover image for the Market research to determine effective plain packaging of tobacco products report

We aim to provide documents in an accessible format. If you're having problems using a document with your accessibility tools, please contact us for help.

Last updated: 
23 December 2012
Publication type: 
Collection
Audience: 
General public
Description: 

GfK Blue Moon conducted research into the health warnings and messaging used in plain packaging of tobacco products. This series of market research reports outlines the results of the research.