Front cover of the Childhood Immunisation Education Campaign evaluation report — phase 2

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Childhood Immunisation Education Campaign evaluation report — phase 2

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Publication date: 
24 October 2018
Publication type: 
Report
Intended audience: 
General public
Description: 

In March 2018, the Department of Health launched the second wave of the ‘Get the facts about immunisation’ campaign in Australia.

While nationally immunisation rates in Australia are high, with 94% of 5-year-old children fully vaccinated, it’s still not high enough. 

The Campaign aims to reach parents of children aged 0 to 5 years and expectant parents through the online communication channels.

Evaluation research was undertaken by Bastion Latitude after the second wave of campaign activity to assess the campaign impact against its awareness, attitudinal and intentional objectives.

The findings from this evaluation research are outlined in the report above.