Communications research on vaccination during pregnancy – Qualitative research report

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Communications research on vaccination during pregnancy – Qualitative research report

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Publication date: 
25 September 2018
Last updated: 
26 September 2018
Publication type: 
Report
Intended audience: 
Health professionals
Description: 

2018 qualitative research report conducted by Snapcracker Research + Strategy. The research identifies the communications needs of pregnant women and health professionals, specifically in relation to vaccines recommended for pregnant women (influenza and pertussis vaccines).

It provides information on and recommendations for messaging and channels of communication to encourage the uptake of recommended vaccinations during pregnancy.