Cover image for the Don’t Make Smokes Your Story campaign – 2016 evaluation report

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Don’t make smokes your story campaign – 2016 evaluation report

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Publication date: 
September 2016
Last updated: 
7 December 2017
Publication type: 
Report
Intended audience: 
General public
Description: 

The Don’t make smokes your story campaign launched in May 2016. It is an anti-smoking campaign focused on Aboriginal and Torres Strait Islander peoples.

The research reviewed how effective the campaign was among the target audience. It measured awareness of the campaign and quit tools as well as changes to smoking behaviours and intentions that resulted from the campaign.