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Evaluation of effectiveness of graphic health warnings on tobacco product packaging

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Publication date: 
August 2018
Publication type: 
Report
Intended audience: 
General public
Description: 

This evaluation focused on:

  • how the warnings impact smoking behaviour
  • whether the warnings are achieving their purposes of
    • encouraging people to quit using tobacco products
    • discouraging people from starting to use tobacco products or relapsing
  • how to make the warnings more effective