Cover image for the Market research to determine effective plain packaging of tobacco products report

Downloads

Market research to determine effective plain packaging of tobacco products

Market research to determine effective plain packaging of tobacco products – appendices

We aim to provide documents in an accessible format. If you're having problems using a document with your accessibility tools, please contact us for help.

Publication date: 
August 2011
Last updated: 
22 December 2011
Publication type: 
Report
Intended audience: 
General public
Description: 

The research looked at the best options for the design of the plain packaging, including:

  • colours
  • fonts and font sizes
  • size and layout of the graphic health warnings